EGYPT

The land of the Pharaohs and steep in history moulded by the mighty River Nile and a destination that offers endless options when it comes to staging events. From chic Red Sea resorts with a beautifully mild winter climate; to the cosmopolitan heady mix of the old juxtaposition with the new in Africa’s largest city, Cairo; from the ancient splendours of Upper Egypt to the Mediterranean pearl that is Alexandria; Egypt offers choice and quality for even the most discerning event buyer.

This is a destination that works well on a number of levels:

• Good global access into Cairo and some direct flights from Europe into Sharm El Sheikh, Hurghada, Alexandria and Luxor
• A wide range of hotel options from the famous to the functionary; distinctive resorts to convention hotels; Nile cruise boats to camps in a desert oasis
• Iconic locations from the Pyramids of Giza to the Valley of the Kings; the mighty Nile to the coral reefs of the Red Sea; the Khan El Khalili Bazaar to the treasures of the Egyptian Museum
• A warm welcome and strong service ethos which makes all the difference
• A tremendous infrastructure from transport to medical care; event venues to a wide range of dining options; telecommunications to conference technology
• A good all year climate although it gets hot in the summer when the Red Sea and Mediterranean come into their own
• A distinctive culture that blends the old with the new built upon generations of international traders

Cairo

This is a city that offers the event organiser a wide range of options from large convention and congress venues to incentive programme locations; motivational events to stunning backdrops in which to stage international product launches and spectaculars. It is also a city that combines well with a two centre programme with either Upper Egypt or the Red Sea resorts of Sharm el Sheikh and Hurghada.

Some of the reasons why Cairo should be considered:

• Direct flight access to international destinations
• Over 15 really experienced MICE orientated hotels to choose from
• Purpose built convention and exhibition centre
• Iconic landmarks (Pyramids) and treasures (Tutankhamen) with global appeal
• Wide range of budget options

Making a difference for the client

“The Gala Dinner at the Mohammed Palace was an amazing site and was a big success with great performers showing a bit of the huge Egyptian culture”

Regional Manager - worldwide society involved in financial telecommunication

The Red Sea

The development of the Red Sea resorts of Sharm El Sheikh and Hurghada was based on the combination of a wonderful winter climate and some of the world’s most stunning underwater reefs. Sharm El Sheikh in particular has grown into a cosmopolitan resort in which to meet and relax. It also has a vibrant night life which combines well with the gentle pace of day time activities. It works well for both conference and incentive programmes.

Some of the reasons why the Red Sea should be considered:

• Wide range of resort options and budgets
• Good meeting facilities and supporting infrastructure
• Excellent winter climate in particular
• Vibrant night life
• Stunning mountain backdrop offering desert activities
• Some of the world’s finest coral reefs and water based options
• Direct flights from the Europe and the UK to Sharm El Sheikh and Hurghada

Making a difference for the client

“Your knowledge of the country, the local areas, the facilities on offer and your “nothing is too much trouble” attitude was truly amazing. The smooth running of the conference was second to none.”

International Business Development Manager – speciality pharmaceutical manufacturer

Upper Nile

A destination so steeped in history it is globally renowned for its legendary Pharaonic past from the Valley of the Kings to the vast Temple of Karnak. It comprises the cities of Luxor the centre of Egyptian treasures to the most southern city of Aswan with its distinctive African atmosphere and slow pace of life centred on the mighty Nile. This is a destination for those who seek a unique location and experience and it works well as a two centre location twined with Cairo or as an incentive programme based on a Nile Cruise Ship which explores this beautiful landscape.

Some of the reasons why the Upper Nile should be considered:

• Good and convenient direct air access with Cairo for two centre programmes
• Choice of hotels and Nile cruise ships
• Mild winter climate
• Iconic and fabled locations
• Direct flight from Europe and the UK to Luxor

The Mediterranean

Alexandria is Egypt’s second city and is known as the Pearl of the Mediterranean. It has a strong Mediterranean atmosphere and this gives it a distinct cultural heritage so different from the rest of the country.

This is a city which offers state of the art meeting and exhibition facilities which makes it an ideal location for conferences and congresses. The opening of the Four Seasons rekindles the glamour and prestige of San Stefano, Egypt’s legendary resort with its sweeping cornice and Mediterranean views. This hotel attracts both incentive programmes and smaller senior management meetings. Cairo is within easy reach by road, rail and air which makes for some interesting programme options.

Some of the reasons why Alexandria should be considered:

• Good meetings infrastructure
• Mild winter climate
• Distinctive atmosphere
• Two centre options with Cairo
• Direct flights from Europe and the UK to Alexandria

Making a difference for the client

“As I reflect on the service expected and the service received, I realize that Star of Egypt not only met all our needs but well surpassed our expectations”

Director - Center for leading Programs – leading American University

One to watch - Marassi
This is one to watch as the Egyptian Government focuses on developing the magical shores of Sidi Abdul Rahman Bay, a few miles from the historic city of El Alamein within easy reach of Alexandria.

This will be a year round resort which is planned to have 3,000 guest rooms, 18 hole golf course, spas and Mediterranean villas around a network of lagoons. International hotels including Ritz Carlton will grace the coast line.

Oasis Safari

The Western Desert is a land of history and beauty, a hidden treasure that abounds with legends of Pharaohs, Kings and Warriors. It is a silent desert peppered with fertile oasis, many of which contain waters with healing properties. This is an area where the ultimate “green” event experiences can be staged, where you fuse with nature in a unique ecological and cultural setting.

This is ideal for incentive programmes which want to be in touch with their surroundings where the old has been sensitively adapted to suit the needs of today’s explorers but ensuring a last legacy for generations to come.

Some of the reasons why an Oasis Safari should be considered:

• Unique ecological and cultural experience
• Green credentials
• Mild winter climate
• Two centre options with Cairo or Luxor
• Exclusive tag